REGIONAL TURNAROUND: $25M TO $400M IN 18 MONTHS
$25M → $400M
Revenue Growth
18 Months
Delivery Timeframe
Multiple Roles
Strong Leadership
Functional Expertise
The Challenge
The business had genuine market potential — an established brand, an existing customer base, and real regional opportunity. But years of neglect had left operations and sales channels underperforming. The executive team lacked direction, the dealer network was disengaged, logistics were consuming working capital, and the product range had not kept pace with the market.
Turnover sat at $25 million. The gap between what the business was delivering and what it was capable of delivering was significant.
Realign’s Partnership
Realign was engaged to provide hands-on executive leadership and drive structural transformation. The specific mandate covered three areas:
– Assumed the Regional CFO role — financial oversight, capital management and strategic direction
– Served as Acting CEO — leading the executive team and driving enterprise-wide alignment
| 01 | Executive Upskilling | Invested in developing the existing leadership team — building capability, clarity and confidence to operate at a higher level. |
| 02 | Dealer Network Restructure | Rebuilt the dealer network to create genuine alignment between dealer incentives and business objectives, transforming a passive sales force into an engaged one. |
| 03 | Logistics Optimisation | Overhauled logistics operations to eliminate working capital drag, freeing up financial resources to fund growth initiatives. |
| 04 | Product Launch | Brought new products to market, repositioning the brand as a boutique offering relevant to current customer demand. |
| 05 | Targeted Marketing | Deployed focused marketing investment in the right channels to reach the right customers — deliberate and measurable. |
The Outcome
The transformation delivered sustained, compounding growth across the 18-month engagement. Turnover grew from $25 million to $400 million — driven not by a single initiative, but by the sequencing and simultaneity of structural change across leadership, sales, operations and brand.
The business exited the engagement with an aligned executive team, an energised dealer network, a strengthened balance sheet, and a product and marketing platform capable of supporting continued growth.
Key Takeaways
– Neglected operations require simultaneous intervention — fixing one lever while leaving others broken limits results
– Dealer and sales channel engagement is a structural challenge, not a motivation one
– Working capital discipline is a prerequisite for funding growth
– Embedded executive leadership accelerates transformation where interim management alone cannot
Navigating a similar inflection point?
Realign works with boards and leadership teams to unlock performance in complex, high-potential businesses. Get in touch at with the team at Realign Partners or contact our Managing Director, Tim Bradfield on +61 400 082 750 or tim@realignpartners.com.au