Damian Madden - Customer Experience & Digital Strategy
DELIVERING IMPACT THROUGH CUSTOMER EXPERIENCE, CREATIVE STRATEGY, AND DIGITAL TRANSFORMATION
Damian Madden is a globally experienced executive, strategist and advisor who helps organisations, leaders and brands navigate transformation through the integration of creativity, technology and human‑centred design. With more than two decades of experience across digital, marketing and customer experience, he brings a rare combination of strategic insight, creative leadership and practical execution.
Damian has led large‑scale digital transformation and customer experience initiatives across global markets, enabling organisations to strengthen brand connection, unlock growth opportunities, and deliver measurable commercial outcomes. His work is grounded in the belief that meaningful experiences—not just products or services—drive sustained business performance.
With senior leadership roles including Director of Consumer Experience & Digital Transformation at Pernod Ricard Winemakers and General Manager – Digital at The Woolmark Company, Damian has consistently delivered innovative, customer‑centric strategies that improve engagement, loyalty and revenue outcomes.
Areas of expertise
Customer experience & brand strategy: Designing and implementing end‑to‑end experience strategies that align brand, customer and commercial outcomes, enhancing engagement and loyalty at scale.
Digital transformation: Leading transformation programs that integrate technology, data and creativity to modernise business models and unlock growth across global markets.
Marketing & digital innovation: Developing data‑driven marketing strategies, digital products and omnichannel experiences that connect with customers in meaningful ways.
Leadership & organisational capability: Building and leading high‑performing teams while embedding innovation, agility and customer‑centric thinking across organisations.
Strategy, creativity & experience design: Blending strategic thinking with creative execution to create impactful brand ecosystems, products and experiences.
Proven Track Record
Global executive leadership: Senior roles across leading international organisations, delivering transformation initiatives spanning Asia‑Pacific markets including China, Japan and Korea.
Cross‑industry depth: Experience across FMCG, luxury, retail, entertainment, e‑commerce, technology and not‑for‑profit sectors, working with global brands such as Pernod Ricard, Adidas and others.
Customer experience innovation: Recognised for advancing customer‑centric business models and delivering digital products and creative strategies used by millions globally.
Industry recognition: Named Australian Customer/Consumer Experience Leader of the Year and a multiple‑time CIO Magazine Top Digital Executive.
Advisory & thought leadership: Advisor to boards and organisations and speaker at international institutions and platforms including Facebook, Dropbox and the Museum of Contemporary Art Australia.
Approach
Damian combines strategic clarity with creativity and human insight—translating complexity into meaningful, actionable transformation. His approach is grounded in aligning customer experience, brand and operational execution to deliver tangible business results.
He is known for integrating data, design and leadership to help organisations move beyond transactional engagement toward deeper, more valuable connections with customers. His work focuses on shifting how organisations think, design and operate—unlocking new possibilities through experience‑led transformation.
At every stage, Damian brings a balance of innovation and practicality—ensuring ideas are not only compelling, but executable, measurable and aligned to long‑term value creation.